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Created By Jo Woolvett


Growing up on a smallholding in the Dart Valley, with family knowledge of herbal medicine, and the sea and the South West coastline never far from reach, it was only a matter of time before Buff was born.

But it was when life was at its busiest – after teaching in London, retraining as a massage therapy practitioner, juggling motherhood and finally becoming an Aromatherapist – that it actually became a reality. Buff founder, Jo, is proof that there is never a perfect time to follow a dream, but if you trust yourself and have a clear belief in what you are doing, it can lead to even bigger adventures.

It was training as a classical singer that made Jo truly appreciate that our bodies need to be treated properly, from the inside out. And even then, it took a bigger concern over plastic pollution to get her to realise her dream:

To create an all natural, all luxurious aromatherapy range that is entirely plastic-free.